Hello Cake Data Breach

▼ Key takeaways

•Reports suggest a potential breach involving Hello Cake.
•Discovered on July 1, 2025.
•Possible data exposed: Email addresses, Names, Phone numbers, Physical addresses, Dates of birth, Purchases.
•Confirmation level: Based on reports.

Detailed summary

Reports indicate that Hello Cake, a sexual healthcare product maker, experienced a data breach in July 2025. This incident was disclosed through a public hacking forum where the compromised data was allegedly posted. At present, there has been no official confirmation or statement from Hello Cake regarding this breach.

The reported data types exposed in this breach include 23,000 unique email addresses, names, phone numbers, physical addresses, dates of birth, and purchase information. However, the total number of individuals affected, as well as the specific US states affected, remains unclear and has not been publicly confirmed by Hello Cake.

It is important to note that full details surrounding data breaches can emerge over time, and official notifications from companies may be delayed.

Data possibly involved

Email addresses
Increases risk of phishing attacks and account takeovers
Names
Phone numbers
May be used for SIM swapping or targeted scam calls
Physical addresses
Could be combined with other data for identity theft
Dates of birth
Purchases

Breach Verification Status

Reports Only

Current

Initial dark web reports of potential breach

Company Confirmed

Company has acknowledged the breach

Regulator Confirmed

Confirmed by regulatory authorities

Note: Breach verification can take time. Information may evolve as more details become available from companies and regulators.

Case Status:

Monitoring

We're monitoring this situation for developments.

Were You Affected By This Breach?

If you are a customer or have received a data breach notification, you may submit your information as part of our ongoing investigation. Submitting your information is free and does not obligate you.

Were you in the Hello Cake breach? Check your email

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Check Your Risk Level

Answer a few questions to understand how this breach might affect you

Do you use Hello Cake?

Yes

What should I do?

Change your passwords

Update passwords for the affected service and any accounts using the same password

Enable two-factor authentication

Add an extra layer of security to your accounts

Monitor your accounts

Watch for suspicious activity on your financial and online accounts

Watch for phishing attempts

Be cautious of emails or messages claiming to be from the affected company

Consider a credit freeze

Prevent unauthorized access to your credit report

Scan your email for other exposures

Check whether this address shows up in other known breaches. Free, no account.

Get your info off data-broker sites

Data Shield files removal requests with every broker that accepts an authorized agent, and gives you the exact link or letter for the brokers that only accept requests from you.

See how Data Shield works