In February 2026, Bloom's Bus Lines suffered a data breach involving a ransomware attack claimed by the PLAY ransomware group. The company notified the Massachusetts Attorney General about the incident on August 17, 2026, and also began notifying affected individuals.
The breach exposed the sensitive personal information of 1,411 Massachusetts residents. Exposed data included Social Security numbers, driver's licenses, names, dates of birth, addresses, government IDs, medical information, and financial information.
Additional details about the incident may emerge as investigations continue, and further notifications to affected individuals may occur.