Rev Up Brands, LLC dba Revolution Dancewear experienced an external system breach via hacking that occurred on March 16, 2025, and was discovered on March 17, 2026. The company reported this breach to regulatory bodies, and consumers were notified starting April 17, 2026. This information was confirmed through filings with the Maine Attorney General and the Indiana Attorney General Consumer Protection Division.
The breach affected 5,841 individuals in total, including 183 Maine residents and 644 Indiana residents. The specific types of data acquired during the breach have not been publicly disclosed beyond "Name or other personal identifier in combination with:". The company offered 12 months of Experian IdentityWorks for identity theft protection services. The details regarding financial data, medical data, or SSN exposure remain unclear at this time.
It is important to note that additional details about this incident may emerge as investigations continue and as more notifications are processed.