Choice Hotels International, Inc. experienced a data breach that was detected on January 14, 2026, and officially reported on February 19, 2026, through filings with state Attorneys General. The breach primarily affected franchisees and applicants, not hotel guests, and involved social engineering to bypass multifactor authentication.
Confirmed data types exposed include names, Social Security numbers, dates of birth, and contact information. While the total number of U.S. individuals affected has not been specified in regulatory filings, at least 66 Maine residents and 67 New Hampshire residents were impacted. The breach did not involve medical or financial account data. Choice Hotels has offered two years of complimentary credit monitoring services to affected individuals.
It is important to note that full details of this incident may continue to emerge, and notifications to affected individuals may be delayed.